在eBay产品刊登中添加YouTube视频好处多多,除了让酷虎更清楚了解产品外,还可以给卖家带来更多的利润。有了视频,可以免去客户给你发消息咨询的麻烦,他们会直接购买产品。
为什么在eBay的刊登产品中添加产品视频很重要?
这能给卖家带来如下好处:
·视频包含产品所有信息,这可以免除用户滑动页面查看产品信息的麻烦。
·比起看页面信息,人们往往跟更倾向看视频。而你在产品刊登中添加视频,则可以让这部分用户更可能接触你的产品。
·如果你的视频够吸引人,客户可能会将产品加入购物车或者愿望清单。这可是个好消息,表明客户已经被你的产品吸引住了。
·如果你在产品视频中嵌入声音,那将会给客户带来卖家参与的感觉。大多数买家希望从一个人手中买产品,而非一个大公司,而在产品视频中嵌入声音则能达成这一效果。对于二手翻新货而言,这种方法有更会提升营销效果。
·并不是所有的eBay卖家都愿意优化他们的eBay产品刊登,所以添加产品视频将让你获得更多的关注。在买家看来,配有视频的eBay刊登产品比比其他同类产品更有竞争力,所以好好制作eBay产品视频吧。
·你还可以在产品视频中添加其他产品,这样可以让潜在客户接触到该产品。
在eBay刊登产品中添加YouTube视频有限制吗?
在eBay中上传任何东西都有限制,上传产品视频亦不例外,其限制有:
·你在YouTube上复制过来的嵌入式视频会展示其它同类产品,这可能会会带走潜在客户的兴趣。如果你自己上传视频,则免除了给竞争对手打广告的麻烦。
·YouTube视频必须要有插件才能运行。潜在客户的电脑或者其他装备上若没有安装插件,则无法播放视频。
·YouTube对上传视频的时长有限制,绝大多数视频时长不得超过15分钟。你可以通过验证账号的方式增加视频时长限制,这样你就可以上传15分钟以上的视频。
·自2016年11月12日始,你在YouTube上创建的视频不能超过28G。否则,你只能缩短视频或者将视频切割成几个小片段。
添加eBay产品视频时,需要记住的重要事情有哪些呢?
eBay卖家在eBay平台上制作和上传产品视频时,需要记住以下重要事情:
产品信息
视频应该能回答客户可能提出的所有问题。下面列举的问题可以供你参考:
·产品特色
·产品尺寸
·生产商
·对于二手产品/翻新产品:有什么受损之处、使用了多少年、需要注意的事情
·该产品的好处有哪些
·产品评价以及评级(即他人对产品的看法)
·产品被提及(产品在脱口秀或者博客中被提及过吗?)
编辑:
在拍完照片或者视频后,就应该把他们整合起来:
·使用免费软件来降低成本,但如果你想制作更专业的视频,就应该购买Adobe上的专业编辑软件
·如果你不懂编辑技术,可以请一个专业人员帮你制作。在当地雇佣一个人比在网上雇佣要贵得多,你应该将编辑工作外包给低于预期价格的自由职业者。
·记住要在视频里添加产品信息的相关文本以及生产商详细细节。
·创建图表吸引顾客,图表应该包括视频的主要目的。
·选择合适的音乐。如果视频里有说话的声音,要选择纯音乐。
·如果视频过暗,要适当调节视频的亮度。
·推广你的eBay商铺。
·视频要简短。
上传
上传时注意:
·eBay只接受来自YouTube 的嵌入视频,你应该用eBay商铺的电子邮箱创建一个YouTube账号。
·不同大小的文件在YouTube上上传所花费的时间也是不一样的。
·如果你的文件过大,你可以以内存更小的文件格式导出源文件。
·添加产品视频时要遵守eBay的链接策略,以免造成不必要的麻烦。
结语
记住,关注度越大以为着你的产品可能会有更大的销量。为此你需要决定复制别人的产品视频或者创建自己的产品视频。你应该在两个同样的产品刊登上上传不一样的视频,这可以测试出你的潜在客户更喜欢看怎样类型的视频。如果刊登产品上的视频不是你自己创建的,那你就无法准确看出多少人看了你上传的视频,所以建议你最好自己创建视频,而且你还可以在原创视频中插入商铺的标志以及其他必要的产品细节。
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